In the wave of high-quality development in the new era, a group of specialized and innovative enterprises in Suoqian Town are using innovation as the engine and specialization as the cornerstone, becoming an important force in promoting the transformation and upgrading of Suoqian's economy. This year, Hangzhou Borui Electronic Technology Co., Ltd. was recognized as a provincial-level specialized and innovative enterprise. Today, "Walking towards the New" will take you into Borui Electronics and explore its growth and progress.

Reshaping the driving force within traditional industries with an innovative spirit

In the current era of rapid economic iteration and development, if enterprises want to stand out and occupy a place in the market, they must possess unique advantages and keen market insight. Borui Electronics has opened up a new track in the power supply market with its forward-looking thinking and keen market insight.

Breaking the cocoon of tradition and controlling the trend of market demand

Can we make a high-power adaptive power supply? "This casual remark, like a stone thrown into a calm lake, stirred up ripples in the heart of Li Jiming, Chairman of Borui Electronics. At that time, the traditional power supply market structure had already solidified, like an unshakable mountain, and many enterprises were moving forward step by step on the established track. However, Li Jiming caught a hidden opportunity from this casual conversation, and a bold and forward-looking idea quietly emerged in his heart - why not try to break the norm and explore the infinite possibilities of high-power adaptive power supplies? Thus, Borui Electronics emerged.

Against the backdrop of the solidification of the traditional power supply market pattern, Borui Electronics did not follow the trend. On the contrary, he keenly captured the urgent demand for high-performance power supplies in the consumer electronics field. Taking the high-power adapter power supply of gaming laptops as a breakthrough point and breaking the market's dependence on fixed power supply combinations, in 2017, Borui launched its first product SiC adapter through continuous technological research and experimental verification. With high power density and lightweight design, this type of product compresses the volume of traditional adapters. Since then, Borui Electronics has opened up a new journey in the high-power power supply market.

Despite achieving results, Borui did not stop its pace and continued to invest in research and innovation, launching multiple customized power products that meet different needs. Borui has also elevated efficiency to industry-leading levels with its distinctive products, becoming a benchmark for technological revolution in the industry.

Guided by specialization, refinement, novelty, and innovation, we embark on a new journey of intelligence

Being recognized as a provincial-level specialized and innovative enterprise is not only an honor for Borui Electronics, but also a new starting point for its development. The four words' specialization, refinement, novelty 'are like a lighthouse guiding enterprises forward, illuminating Borui Electronics' new journey on the road of intelligence.

Nowadays, the presence of intelligent manufacturing can be seen on the production line inside the Borui factory. The stability control of power products by the newly added intelligent production line is irreplaceable by manpower. In the production workshop of Borui Electronics, there is an intelligent screen that uses an intelligent system to monitor and control the condition of parts that are difficult for the human eye to distinguish during production. This is Borui Electronics' first step towards intelligence and a big step towards future smart factories.

In terms of refined management, Li Jimei, General Manager of Borui Electronics, mentioned that Borui has implemented a dual system management model, continuously establishing refined and efficient systems, processes, and systems in business management, achieving refined production, management, and service, and forming corresponding core competitiveness. This not only promotes internal standardized management, but also substantially guarantees the quality and performance of Borui products.

Driven by technological innovation, driving continuous product iteration

With the arrival of the Industry 4.0 era, traditional first and second-generation power industry products will gradually be replaced by third-generation SiC power semiconductor core devices due to their inherent drawbacks such as low efficiency and energy consumption that cannot be improved. Borui Electronics has keenly captured this technological trend and actively laid out in the field of third-generation SiC power semiconductors.

The 240W and 280W third-generation SiC power semiconductor adapters developed by Borui Electronics in 2022 have led the industry's technological revolution and won the gold awards for technological inventions and innovative designs in the industry. This achievement not only reflects Borui Electronics' strength in technological innovation, but also sets a new benchmark for the development of the industry.

In the current economic situation, Borui Electronics is showing a trend of counter trend growth, which is inseparable from its firm support and sustained investment in technology.

Maintaining product optimization and improvement while adapting to market demand is what Borui has always done, and innovation is the endogenous driving force for the sustainable development of the enterprise. In terms of technological innovation, Borui plans to develop power magnetic integration technology, with deeper exploration in silicon carbide applications and energy storage fields, and continue to promote enterprise development through technological innovation. In terms of production management, Borui not only needs to achieve the transformation from automation to intelligence, but also needs to expand into foreign markets to officially enter the international stage.

The future

The next five years are crucial, and Borui will continue to strengthen school enterprise cooperation, leveraging the high-end talents and technological advantages of universities to plan and layout DC modules for medium and high-power rail transit (such as high-speed rail and subway) and power supply systems for national computer rooms.

From breaking market constraints to climbing technological peaks, Borui Electronics' growth trajectory confirms the core values of a specialized, refined, and innovative enterprise - to stand out with professionalism and break through with innovation. Under the wave of Industry 4.0, its layout of SiC semiconductors and intelligent power supply systems may redefine the future landscape of the power industry. For local governments and industry observers, this enterprise's transition path also provides a vivid sample for regional economic transformation and upgrading.

Editor: Gao Qiongqiong Reviewed by: Yu Ji, Shen Xixia