Moving Forward with Freshness | Reinvigorating the Intrinsic Driving Force of Traditional Industries Through a Spirit of Innovation

In the tide of high-quality development in the new era, a group of specialized, sophisticated, and innovative enterprises in Suoqian Town are leveraging innovation as their engine and specialization as their cornerstone, becoming a vital force driving the town’s economic transformation and upgrading. This year, Hangzhou Borui Electronic Technology Co., Ltd. was recognized as a provincial-level specialized, sophisticated, and innovative enterprise. Today, “Moving Forward Toward the New” will take you into Borui Electronics to explore its journey of growth and relentless advancement.

Reimagining the intrinsic driving force of traditional industries with a spirit of innovation.

In today’s rapidly evolving economic landscape, if companies want to stand out and secure a foothold in the market, they must possess unique advantages and keen market insights. With forward-thinking strategies and sharp market acumen, Borui Electronics has carved out a new path in the power supply market.

Break free from the cocoon of tradition and harness the winds of market demand.

“Could we possibly develop a high-power adaptive power supply?” This casually tossed-off remark during a casual chat was like a pebble dropped into a calm lake, sending ripples of thought rippling through Li Jiming, Chairman of Borui Electronics. At the time, the traditional power supply market had already reached a state of entrenched stability—a towering mountain that seemed impossible to shake. Countless companies were steadily moving forward along well-trodden paths. Yet, from this seemingly innocuous remark, Li Jiming sensed a hidden opportunity. A bold and forward-thinking idea quietly began to take root in his mind: Why not break free from convention and explore the limitless potential of high-power adaptive power supplies? And so, Borui Electronics was born.

Against the backdrop of a solidified traditional power supply market landscape, Borui Electronics did not simply follow the crowd. On the contrary, it keenly recognized the urgent demand for high-performance power supplies in the consumer electronics sector. Taking the high-power adapter for gaming laptops as its breakthrough point, Borui broke away from the market’s reliance on fixed power supply configurations. In 2017, after continuous technological breakthroughs and rigorous experimental validation, Borui launched its first product—the SiC adapter. Thanks to its high power density and ultra-thin, lightweight design, this product significantly reduced the size of conventional adapters. Since then, Borui Electronics has embarked on a new journey in the high-power power supply market.

Although it has achieved remarkable results, Borui has not rested on its laurels. Instead, it has continued to invest heavily in R&D and innovation, successively launching a variety of power supply products that feature customization and meet diverse customer needs. Thanks to its distinctive products, Borui has boosted efficiency to industry-leading levels and has become a benchmark for technological revolution in the industry.

Guided by specialization, expertise, and innovation, we are embarking on a new journey toward intelligent transformation.

Being recognized as a provincial-level specialized, sophisticated, and innovative enterprise is not merely an honor for Borui Electronics—it’s also a new starting point for the company’s development. These four words—specialized, sophisticated, and innovative—serve as a guiding lighthouse, illuminating Borui Electronics’ new journey toward intelligent transformation.

Today, you can see the presence of smart manufacturing on the production lines at the Borei factory. The newly added intelligent production line provides an unparalleled level of control over the stability of power products—something that human operators simply cannot match. Inside Borei Electronics’ production workshop, there’s a smart screen—a sophisticated device equipped with an intelligent system that monitors and inspects component conditions during production, spotting issues that would be difficult for the human eye to detect. This marks Borei Electronics’ first step toward smart manufacturing and represents a significant leap forward on the path to becoming a fully intelligent factory of the future.

In terms of refined management, Li Jimei, General Manager of Borui Electronics, noted that Borui has adopted a dual-system management model. In its business operations, Borui continuously establishes refined and efficient systems, processes, and frameworks, achieving refinement in production, management, and services, and thereby building corresponding core competencies. This not only promotes standardized internal management but also substantively ensures the quality and performance of Borui’s products.

Driven by technological innovation, continuously iterate and improve our products.

With the advent of Industry 4.0, traditional first- and second-generation power supply products—due to their irreparable drawbacks such as low energy efficiency—will gradually be replaced by third-generation SiC power semiconductor core components. Borui Electronics has keenly recognized this technological trend and is actively making strategic moves in the field of third-generation SiC power semiconductors.

The 240W and 280W third-generation SiC power semiconductor adapters developed by Borui Electronics in 2022 have spearheaded a technological revolution in the industry and have successively won gold awards for both technological invention and innovative design in this field. This achievement not only highlights Borui Electronics’ strength in technological innovation but also sets a new benchmark for the industry’s development.

In the current economic climate, Borui Electronics is demonstrating a trend of growth against the odds, a feat made possible by its steadfast commitment to technology and its continuous investment in it.

Continuously optimizing and enhancing our products to meet evolving market demands has always been a core focus for Borui. Innovation is the intrinsic driving force that enables the company to achieve sustained growth. In terms of technological innovation, Borui plans to advance further into power magnetic integration technology and deepen its exploration in the fields of silicon carbide applications and energy storage—remaining steadfast in using technological innovation to propel the company’s development. In production management, Borui aims not only to transition from automation to intelligent manufacturing but also to expand into overseas markets, thereby officially stepping onto the global stage.

The future

The next five years are critical. Borui will continue to strengthen university-enterprise collaborations, leveraging the high-end talent and technological strengths of universities to plan and deploy DC modules for medium- and high-power rail transit systems (such as high-speed railways and subways) as well as national computer room power supply systems.

From breaking through market constraints to scaling new technological heights, Borui Electronics’ growth trajectory underscores the core value of specialized, refined, and innovative enterprises—establishing themselves through expertise and breaking through bottlenecks with innovation. Amid the wave of Industry 4.0, its strategic focus on SiC semiconductors and intelligent power supply systems could well redefine the future landscape of the power industry. For local governments and industry observers, this company’s remarkable journey also offers a vivid example of how regions can achieve economic transformation and upgrading.

Editor: Gao Qiongqiong Reviewer: Yu Ji Shen Xixia